This is probably one of the best articles I've seen written about the so-called consumer friendly company's aka 'discounters'. We won't even get into the whole 'it can't be a discount if there is no set price' concept. Instead, take a gander at this article written by Blanche Evans at Realty Times. It's pretty darn good, and brutally honest. Gotta love it.
Foxton's just found out the hard way that undercutting other brokers' commissions as part of its business model is a good way to get whacked. Yet hope springs eternal among discounters as Iggy's House thinks it will go public and make lots of money ... for its founders, not for you.
The real truth is that the business model was laughable for a number of reasons, none of which require hindsight
the first pitch to Wall Street is that I'm-new-and-can't-make-it-without-your-money and-pretending-to-be-Realtors'-friendDOTCOM is going to be the ram that brings down the impervious real estate industry.
Stupid Wall Street just gobbles that stuff up and throws money at it in the arrogant hope that it will happen.
The aptly-named Foxes and their VC buddies will be laughing all the way to the bank, as Iggy's House leaves its shareholders devastated.
And you'll be left explaining to uncomprehending consumers why you charge so much in commissions.
It is not about the consumer, it's about the 'do-gooders' ability to start up a business based upon the perception that real estate is broken and greedy and to sell out and make their buck fast and furious, before investors realize doh! it's not so!
If it wasn't, many things would happen. First and foremost, the various models would work, in all types of markets. As it is, so-called 'discounting' only works successfully in a sellers market. Frankly, that is a no-brainer. A big duh! I'm looking forward to someone who actually has a new idea, that can honestly show a profit for a company and agent and a benefit for the consumer and just for the heck of it, let's have them take that test in a buyers market and demand longevity of the company.
Oh that's right, it hasn't happened because in it's current form, it can not happen.
Let it fly everyone!