Ok - we aren't terrible at communication. At the same time, we aren't excellent at it either. After much thought and deliberation, I've decided to committ to my sellers, in writing, that I will communicate with them at least once a week, personally. With the number of listings we have, this is a huge committment. The 'personally' part may have to change in the future, but for now, it's me doing the communicating.
Normally we'll send out emails with links to their service report every few weeks, or call every few weeks. That just wasn't cutting it for me, but I didn't want to implement something that I couldn't sustain, so I had to think about it and make sure I could do it. It's a terrible thing to promise something and not deliver. I definitely don't want to do that.
Right now I'm making direct phone calls every Monday. It's pretty time consuming, although I definitely enjoy speaking with our clients. As I mentioned previously, I'll need to make changes as our listing inventory goes back up (we've sold a lot and I have slacked when it's come to getting new listings - my bad). It's barely managable now, so it'll be the near future - I'll probably go to sending out emails to everyone who will allow me to do so, and then phone calls to those who really don't like email.
If any of our sellers are reading this, please share your thoughts, input, anything you can think of on this subject. Thanks!
